Dr Ann Wallin

Dr Ann Wallin is a Senior Lecturer in the School of Business at The University of Queensland. Her research focuses on consumer decision making, brand signalling, and marketing education. She has published in leading journals such as Decision and Journal of Travel Research and presented at international conferences. Dr Wallin is passionate about research methods and statistics, and she emphasizes connecting academic learning with real-world business applications. Her work includes studies on food authenticity, social norms, and consumer behavior in various contexts. She has also contributed to curriculum development and pedagogical strategies in higher education.

Ann Wallin is a Senior Lecturer at the University of Queensland, specializing in Choice Modelling, Consumer Decision Making, and Management and Marketing Education. Her research explores how individuals make choices under various contexts, including the impact of social norms, brand dynamics, and situational factors on consumer behavior. Wallin's work also addresses methodological challenges in quantitative management education research and the role of authenticity in post-travel consumer behavior. Her publications examine topics such as stochastic choice, brand portfolio overlap, and the influence of social media on consumer perceptions. Her research contributes to understanding decision-making processes in marketing and management contexts.