Regular biography
Associate Professor Jay Weerawardena is a researcher at The University of Queensland, School of Business, specializing in Strategic Marketing and social impact research. His work focuses on dynamic capabilities in innovation-based competitive strategy, international marketing, and social sector research, including social entrepreneurship, social innovation, and social value creation. He has published extensively in reputed journals, secured ARC Discovery grants, edited special issues, and served on editorial boards. His current research examines the role of big data and marketing analytics in firm competitive strategy and how social purpose organizations balance social mission and commercial value. He is an Associate Editor of the Journal of Social Entrepreneurship and a fellow of the Australian Marketing Institute.
Scholar-generated biography
Jay Weerawardena is an Associate Professor of Strategic Marketing at The University of Queensland. His research focuses on Dynamic Capabilities, Innovation, and Competitive Advantage. Weerawardena's work explores how firms develop and leverage capabilities to achieve sustainable competitive advantage, particularly through innovation and internationalization. His research interests include social entrepreneurship, market learning, and the role of marketing capabilities in innovation-based strategies. He has published extensively on topics such as born global firms, service innovation, and the socio-technical sub-systems influencing firm performance. His studies emphasize the interplay between organizational learning, knowledge integration, and competitive strategy in both for-profit and nonprofit contexts.