Regular biography
Professor Gabby Walters is a Professor in the School of Business at The University of Queensland, Faculty of Business, Economics and Law. She is an Affiliate of the Centre for Behavioural and Economic Science and the Centre for Unified Behavioural and Economic Sciences. Her research focuses on tourism marketing, consumer psychology, and reputation management, particularly in the context of tourism market recovery following crises. She has conducted numerous consultancies and projects with global tourism destinations to enhance reputations and regain trust. Her work also encompasses advanced methodological approaches to tourist behaviour, including biometric research technologies. Professor Walters has a well-established publication record in tourism and hospitality and currently serves on several editorial boards, including as Editor in Chief for the Journal of Vacation Marketing.