Regular biography
Dr Mucha Mkono is a Senior Lecturer in the School of Business at The University of Queensland. Her research focuses on sustainable tourism and ethical tourism, with publications addressing themes such as wildlife tourism, environmentalism, tourism impacts, and air travel. She has contributed to scholarly discussions on topics including eco-guilt, eco-shame, and the role of cyberactivism in tourism ethics. Dr Mkono is available for supervision and has advised several doctoral and master's students on research projects related to tourism and sustainability.
Scholar-generated biography
Mucha Mkono is a researcher at The University of Queensland specializing in tourism studies. Their work explores the intersection of tourism with digital culture, authenticity, and sustainability. Mkono's research interests include netnography, eco-guilt, and the role of social media in shaping tourist experiences. They examine how tourists engage with food, authenticity, and ethical consumption in travel contexts. Additionally, Mkono investigates issues such as sexual harassment in the hospitality industry, trophy hunting, and the impact of digital activism on tourism practices. Their research highlights the complexities of modern tourism, including the tensions between authenticity, sustainability, and cultural representation.