Regular biography
Associate Professor Sheranne Fairley is a member of the School of Business at The University of Queensland. Her research focuses on sport and event tourism, volunteerism, and the globalization of sport. She has conducted research and consultancy projects in the United States, China, the United Kingdom, and Australia. Recent projects include the globalization of Australian Rules Football in international markets and the sport tourism behaviours of friends and family of athletes at the Olympic Games. She currently serves on the advisory board of the United States Australian Football League. Fairley has authored and co-authored several publications in journals and books, including works on Olympic tourism, event media, and volunteerism. She is available for supervision and has supervised multiple doctoral theses.
Scholar-generated biography
Sheranne Fairley is a researcher at The University of Queensland focusing on the intersection of tourism, sport, and media management. Her work explores how nostalgia, community engagement, and event legacy shape tourism experiences and sport management practices. Fairley's research includes the role of media in promoting sport events, the impact of volunteering on community attachment, and the effectiveness of tourism advertising. She also investigates the psychological and social mechanisms through which music and sport activities influence health and well-being. Her studies often highlight the importance of place attachment and cultural influences in shaping volunteer satisfaction and event legacy.