Regular biography
Professor Pierre Benckendorff is a Professor in the School of Business at The University of Queensland, where he serves as Deputy Dean, Graduate School. His research focuses on visitor behaviour, technology-enhanced learning, and tourism education. He has contributed to national teaching and learning projects, received a Carrick citation for student learning, and co-authored key publications in tourism and information technology. His work explores the application of smart technologies, social media, and artificial intelligence in tourism marketing and service design. He has authored over 80 publications and is an editorial board member of several tourism journals. His research interests include tourism information technologies, tourism education, and the behaviour of Generation Y and Z travellers.
Scholar-generated biography
Pierre Benckendorff is a Professor at The University of Queensland, specializing in tourism, technology, design, experiences, learning, and related fields. His research explores the intersection of tourism with technology, focusing on how digital tools shape travel experiences and learning outcomes. He has published extensively on topics such as tourism information technology, destination branding, and the role of social media in travel decision-making. His work also addresses educational innovations in tourism, including MOOCs and sustainable tourism practices. Benckendorff's research emphasizes the importance of understanding visitor perceptions, brand personality, and the impact of technology on tourism experiences.