Dr Monica Chien

Dr Monica Chien is an Associate Professor in the School of Business at The University of Queensland. Her research interests include Consumer Behaviour, Tourism and mega-event impacts, Sport marketing, Branding and strategy, and Marketing communications. Dr Chien has published in leading international marketing and tourism journals and has conducted research and consultancy with industry and government, leading several international and national projects. Her recent work examines the nexus between international education and tourism, as well as residents’ responses to tourism and mega-event development. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport.