Regular biography
Professor Nicole Hartley is a Professor at The University of Queensland, affiliated with the School of Business within the Faculty of Business, Economics and Law. She serves as Director (Program Convener MBA Executive Education) of UQ Business School and is a lead for the Future of Health Research Hub. Her research interests include services marketing, digital technology, customer preference and adoption, new media, and service innovation. Professor Hartley's current work explores customer perceptions in response to technological disruption in service delivery, particularly in healthcare. She is also an award-winning educator with expertise in marketing strategy, digital media, consumer behaviour, and experiential industry-based projects.
Scholar-generated biography
Nicole Hartley is a researcher at the University of Queensland, focusing on service research, service technology, and consumer decision making. Her work explores how service firms navigate digital responsibility, automate service quality, and manage consumer trust in food safety. Hartley investigates consumer behavior in response to terrorism, telehealth adoption, and the role of novelty in consumer psychology. She also examines the integration of innovation in public healthcare and the impact of digital responsibility on corporate ethics. Her research highlights the importance of information transparency, emotional engagement, and metacognitive difficulty in shaping consumer preferences.