Professor Brent Ritchie

Professor Brent Ritchie is a Professor at The University of Queensland, School of Business, where he serves as Head of School. His research focuses on tourism risk management, examining risk attitudes and response strategies from both individual and organisational perspectives. He investigates tourist behaviour related to risk reduction, including beach goers, Australian outbound travellers, and potential visitors to the Middle East and Indonesia. His work also explores sustainable tourism, particularly carbon offsetting in aviation. Ritchie has secured ARC grants and published extensively in journals such as Tourism Management and Journal of Travel Research. He is a Visiting Professor at Wakayama University, Japan, and an Affiliate of the Tourism Crisis Management Institute at the University of Florida, USA. He joined UQ in 2008 and previously worked at the University of Canberra and the University of Brighton.

Professor Brent W. Ritchie is a researcher in tourism with a focus on crisis and disaster management within the industry. His work explores strategies for managing crises, such as pandemics and natural disasters, and their impacts on tourism. He has contributed to understanding how tourism organizations can build resilience against such events. His research also includes topics like risk perception, crisis planning, and the role of governance in tourism. Ritchie has published extensively on the economic valuation of cultural heritage sites and the planning of bicycle tourism. His studies often integrate theoretical frameworks with practical applications in tourism research methods.