Margaret Matanda

Associate Professor Margaret Matanda is affiliated with The University of Sydney's Business School (BUS). Her research interests include marketing strategy, business-to-business branding, supply chain management, food distribution, and retailing. She has published in international journals such as Industrial Marketing Management, Journal of Business Research, International Business Review, Journal of Small Business Management, and Journal of Chain and Network Science. Prior to her academic career, she worked as a development consultant and executive trainer for organizations such as USAID, UNICEF, Kellogg, and Ford Foundations.

Margaret Jekanyika Matanda is an Associate Professor of Business at the University of Sydney, specializing in business-to-business branding, buyer-seller relationships, and supply chain management. Her research explores the dynamics of inter-organizational relationships, focusing on how compatibility, information systems integration, and relational capabilities influence supply chain performance and organizational outcomes. She investigates the role of branding in franchising and B2B contexts, emphasizing the impact of perceived goal congruence and brand equity on organizational success. Her work also addresses the challenges faced by small and medium enterprises in developing economies, particularly in relation to internationalization and market orientation.