Lisa Asher

Lisa Asher is a retailing and supermarket expert at The University of Sydney, affiliated with the BUS department. She holds the title of Ms and conducts research in retail, marketing management, food sustainability, public policy, Pacific Peoples innovation, Indigenous data, methodologies, and global Indigenous studies. Her work bridges academia and industry, focusing on retailing, consumer goods, and social impact. Lisa integrates her cultural knowledge and industry experience from over 20 years in the food, grocery, and retail sectors to inform her research and teaching. She has engaged with all grocery retailers across Australia and New Zealand.

Lisa M. Katerina Asher is a researcher at The University of Sydney with expertise in Retailing, B2B Marketing, and Social Impact. Her work explores the intersection of Indigenous Knowledge with contemporary marketing practices, emphasizing sustainability and social responsibility. Asher's research also addresses the implications of corporate data practices in retail, such as the impact of data privacy on consumer rights. Her publications examine industry social impact, advocating for policy changes to promote competition and fairness in sectors like New Zealand's supermarket industry. Her contributions highlight the role of marketing in fostering equitable and sustainable business practices.