J
About
Regular biography
Dr Jordan Truong is a Lecturer in Marketing at the University of Sydney's Business School. Her research focuses on unstructured data analysis, marketing communications, and marketing analytics. Truong explores how various forms of unstructured data convey information about their sources and influence their audiences. Her work employs quantitative modeling and computer science techniques to derive actionable insights from diverse data types. Her research portfolio includes marketing analytics, digital marketing, content marketing, retailing, and B2B marketing.