Regular biography
Dr Jeffrey Lim is a Lecturer in Marketing at the University of Sydney Business School, teaching across undergraduate and postgraduate programs. His teaching philosophy focuses on responsible instruction, learner well-being, and inclusive learning environments. His research expertise lies in judgement and decision-making under uncertainty, with doctoral research examining how decision contexts and information characteristics influence decision strategies and performance. In his education focused role, he investigates the psychology of learning, including cognitive biases, study behaviours, and learner strategies, with the aim of informing assessment design, curriculum inclusivity, and teaching practice. He has received sustained recognition for teaching excellence through multiple Business School teaching awards, tutoring awards, and Dean’s Citations, as well as nominations for institutional teaching awards. He has published scholarly work, conference papers, book chapters, and developed case studies and instructor resources for international educational publishers. He contributes actively to curriculum design, academic governance, and mentoring initiatives within the Business School.