Jeaney Yip

Dr Jeaney Yip is a senior lecturer in Marketing and the Undergraduate Coordinator for the discipline of Marketing at The University of Sydney's Business School. Her research focuses on discourse and identity in organizational contexts, including religion, higher education, gender, and consumer culture. She employs a social constructionist approach and qualitative methods, particularly discourse analysis, to explore meaning and theory construction. Dr Yip is an active member of the International Centre for Research on Organisational Discourse Strategy and Change (ICRODSC). She is also a New Colombo Plan recipient and has experience in curating themed field schools for Business students in Southeast Asia.

Jeaney Yip is a researcher at the University of Sydney, focusing on the intersection of religion, marketing, and cultural identity. Her work explores how religious institutions, particularly megachurches, engage in branding and marketing strategies to construct and promote their identities. She examines the role of beauty ideals in shaping cultural narratives, especially in Southeast Asia, and investigates the experiences of mentees in academic development programs. Her research also addresses the tensions between Christianity and modernity, particularly among youth in Australia and Indonesia. Yip's studies highlight the commercialization of faith and the ways in which religious organizations adapt to contemporary market dynamics.