Regular biography
Dr. Kosa Goucher-Lambert is an Associate Professor of Mechanical Engineering at the University of California, Berkeley, and Affiliate Faculty member in the Jacobs Institute of Design Innovation, Berkeley Institute of Design, and UC Berkeley Human Computer Interaction Group. He serves as the Associate Director of the UC Berkeley Master of Design program. His research focuses on engineering design theory, methods, and automation, including decision-making in engineering teams, ideation, creativity, and sustainable design. Dr. Goucher-Lambert has received several awards, including an NSF CAREER Award, 2022 ASME Design Theory and Methodology Young Investigator Award, and 2019 Excellence in Design Science Award.
Scholar-generated biography
Kosa Goucher-Lambert is an Associate Professor of Mechanical Engineering and Design Innovation at UC Berkeley, focusing on the intersection of design science, design cognition, and cognitive neuroscience. Her research explores how human confidence and AI influence decision-making in design, the role of inspirational stimuli in creative processes, and the use of computational methods to enhance design automation. She investigates the neural mechanisms underlying design ideation and moral product preferences, leveraging neuroimaging and AI tools. Her work also addresses sustainability in consumer preferences and the integration of large language models in generating diverse design solutions.