Goran Smith

Mr Goran Smith is affiliated with The University of Sydney Business School, where he collaborates with colleagues at the Institute of Transport and Logistics Studies. His research focuses on intelligent mobility, particularly examining how digital innovations influence sustainability transitions. He studies the role of governments in supporting Mobility-as-a-Service (MaaS) developments to reduce car-centric transport systems. Additionally, he works as a regional developer at Region Västra Götaland, responsible for the regional MaaS strategy. Mr Smith is also a senior researcher at the Mobility and Systems division at RISE Research Institutes of Sweden.

Göran Smith is a researcher focused on Mobility as a Service (MaaS), Sustainable transport, Sustainability transitions, and Collaborative innovation. His work explores the development, implementation, and governance of MaaS systems, emphasizing public-private innovation and the role of open data in digital service innovation. Smith's research includes comparative studies of MaaS in Sweden and Finland, as well as case studies on barriers and enabling factors for MaaS adoption. His publications analyze the experiences of end-users, the design of MaaS trials, and the institutional conditions required for integrated mobility services. Smith's research contributes to understanding how sustainable transport systems can be transitioned through collaborative and innovative approaches.