Regular biography
Ellen Garbarino is a Professor at The University of Sydney, affiliated with the BUS department. Her research interests are not explicitly detailed in the provided information. Garbarino's profile page highlights her work under the 'Discovery' section, though specific research areas are not outlined. Her academic profile is accessible via the provided website link.
Scholar-generated biography
Ellen Garbarino is a researcher at the University of Sydney focusing on consumer decision making, marketing, retailing, pricing, and internet retailing. Her work explores how factors such as satisfaction, trust, and commitment influence customer relationships. She investigates the impact of perceived risk, cognitive effort, and affect on consumer choices, particularly in online environments. Garbarino also examines the role of cultural differences, political ideology, and body esteem in shaping consumer behavior. Her research highlights the effects of dynamic pricing, norm-breaking pricing events, and customer loyalty on satisfaction and trust. Additionally, she explores how consumer goals and loss aversion influence product usage and decision-making processes.