Christina Anthony

Dr. Christina Anthony is a lecturer in the Discipline of Marketing at the University of Sydney Business School. Her research focuses on consumer behaviour, decision-making, emotions, and marketplace deception. She explores how people manage emotions, stay motivated, and make choices in social and marketplace contexts, including the psychology of lying and deception. Her work examines the consequences of deception on satisfaction, memory, and relationships, as well as the role of emotions and motivation in goal pursuit. Dr. Anthony's research spans areas such as interpersonal interactions, digital environments, and social media, with implications for improving consumer and social wellbeing. She teaches Consumer Behaviour and has received awards for her teaching excellence.

Dr Christina Anthony is a Lecturer of Marketing at The University of Sydney Business School, specializing in Consumer Behaviour, Affect and Emotion, and Deception. Her research explores how consumers engage in deceptive behaviors, the emotional and cognitive impacts of lying, and the role of memory in shaping consumer experiences. Her work investigates the psychological mechanisms behind consumer deception, including the effects of counterfactual thinking, guilt, and the strategic use of memory. Anthony's research also examines how consumers navigate complex emotional landscapes, such as regret and satisfaction, in response to deceptive actions. Her publications highlight the interplay between affect, memory, and decision-making in consumer contexts.