Regular biography
Catherine Sutton-Brady is an Associate Professor in the Business School (BUS) at The University of Sydney. Her teaching focuses on international marketing and business-to-business marketing at both undergraduate and postgraduate levels, both locally and overseas. She values innovation in teaching and strives to enhance student engagement. Her research interests include business-to-business marketing and international marketing, with publications in these areas. She has also contributed to research on higher education and assessment. Dr Sutton-Brady was awarded the 2006 Pearson Education ANZMAC Marketing Educator of the Year Award.
Scholar-generated biography
Catherine Sutton-Brady is an Associate Professor of Marketing at the University of Sydney, specializing in B2B Marketing, Networks, and Relationships. Her research explores the dynamics of business networks, focusing on stability and change, power asymmetry, and the role of relationships in marketing practices. She investigates how firms navigate complex relationships, particularly in the context of supplier-retailer interactions and advertising agency-client dynamics. Her work also addresses the impact of digital tools, such as podcasts, on marketing education and learning. Sutton-Brady's research contributes to understanding how relationships and networks shape business outcomes and marketing strategies.