Regular biography
Dr Amanda Kennedy is a Lecturer in the Marketing Discipline within the University of Sydney Business School. Her research focuses on marketing communications and branding, with a specific interest in celebrity endorsement and celebrity brands using an experimental research design. Her work has been published in leading international academic journals, including the European Journal of Marketing, Psychology & Marketing, and International Journal of Advertising. She has received awards for her research, including the 2018 Australian and New Zealand Marketing Academy Best Conference Paper Award. Dr Kennedy teaches a range of undergraduate and postgraduate marketing classes and has been awarded the Feedback for Teaching (FFT) Student Survey Award for Tutoring in 2021, 2022, 2023, and 2024.