Yu Ma

Dr. Yu Ma is Professor of Marketing and Bensadoun Faculty Scholar at McGill University. He holds a PhD in management from Olin School of Business, Washington University in St. Louis. Prior to joining McGill, he was Associate Professor at University of Alberta. His research interests include AI Applications in Marketing, Food Marketing and Food Systems, Retail Analytics, Sustainable Retailing & Consumption. He has published in top management journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, and Journal of Retailing, as well as top public health journals. Dr. Ma serves on the Editorial Review Board of Journal of Marketing and is an Associate Editor for Journal of Retailing.

Yu Ma is a Professor of Marketing at McGill University, specializing in Food Marketing, Retailing, and AI for Marketing. Their research explores consumer behavior in retail environments, the impact of external factors on purchasing decisions, and the integration of artificial intelligence in marketing strategies. Topics include private label strategies, grocery shopping behavior, and the influence of health and environmental factors on food choices. Ma's work also examines omnichannel retail dynamics, consumer response to promotions, and the role of genetic and biological factors in food retail environments. Their research contributes to understanding how consumers interact with food systems and how marketing can be optimized for both consumer and societal benefit.