Vivek Astvansh

Vivek Astvansh is an Associate Professor of Quantitative Marketing and Analytics at McGill University's Desautels Faculty of Management. His research interests include Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Business Analytics & IT, Consumer Behaviour, Corporate Strategy, Data Analytics, Data Science, and Dynamic Pricing & Inventory Control. He teaches in bachelor's, master's, doctoral, and executive education programs at McGill University, Indiana University Bloomington, and Pennsylvania State University. Vivek's academic work has been published in journals such as Harvard Business Review, the Journal of the Academy of Marketing Science, and Production and Operations Management. He is an Associate Editor at the Journal of Operations Management and a member of the editorial board of Production and Operations Management.

Vivek Astvansh is an Associate Professor of Quantitative Marketing and Analytics whose research explores the intersections of language, politics, recall, satisfaction, and activism. His work investigates how media influences product recall decisions and consumer reactions, with a focus on automobile recalls and their impact on stock investors. Astvansh also examines the role of corporate social responsibility and geopolitical risk in shaping business strategies and firm value. His research spans topics such as generative AI applications in finance, brand warmth, and customer satisfaction. By analyzing regulatory processes and consumer behavior, he contributes to understanding how firms manage product recalls and recover from liability-invoking failures.