Siddhanth Mookerjee

Siddhanth Mookerjee is an Assistant Professor at the Bensadoun School of Retail Management / Marketing, part of the Desautels Faculty of Management at McGill University. His research focuses on consumer psychology, particularly how consumers respond to firms engaging in morally, environmentally, and prosocially significant actions. His work has been published in the Journal of Marketing and the Journal of Consumer Research and presented at conferences such as the Association for Consumer Research (ACR) and the Society for Consumer Psychology (SCP). Research areas include consumer psychology, corporate social responsibility, and retail marketing.