Myung-Soo Jo

Myung-Soo Jo is an Associate Professor of Marketing at McGill University's Desautels Faculty of Management. His research focuses on cross-cultural consumer behaviors and international marketing, with particular emphasis on comparisons between Western and Eastern countries, including China, Japan, and Korea. He teaches courses such as Management in Global Context and Marketing Research. Jo holds a PhD in Marketing from the University of Colorado, Boulder, and has published extensively in peer-reviewed journals on topics related to international marketing and consumer behavior.