Laurette Dubé

Laurette Dubé is Professor Emerita, Marketing, and holds the James McGill Chair of Consumer and Lifestyle Psychology and Marketing at McGill University's Desautels Faculty of Management. She is also the founding chair of the McGill Centre for the Convergence of Health and Economics (MCCHE). Her research interests include Consumer Behaviour, Health Management, Healthcare Collaboration, International Collaboration, IT in Healthcare, Retail Marketing, and Technology & Innovation. Dubé's work explores the intersection of behavioral economics, consumer psychology, and health behavior, with a focus on fostering behavioral change and systemic transformation through interdisciplinary collaboration.

Laurette Dubé is a Professor and James McGill Chair of Consumer and Lifestyle Psychology at McGill University, specializing in Consumer Behaviour, Healthcare Collaboration, and Technology & Innovation. Her research explores how consumer emotions, music, and service environments influence purchasing decisions and satisfaction. Dubé's work also examines the role of IT in healthcare, focusing on improving patient experiences through technological integration. Her publications highlight the impact of background music, waiting time, and emotional advertising on consumer behavior, as well as the psychological mechanisms underlying service quality and satisfaction. She emphasizes the importance of interdisciplinary approaches in addressing global challenges such as food security and health equity.