Hyunji So

Hyunji So is an Assistant Professor in Information Systems at McGill University's Desautels Faculty of Management. She serves as Academic Director of the Business & Management Research Centre. Her research focuses on Social Media, with publications exploring topics such as influencer authenticity, smartphone use, and AI in content creation. She has led and co-led several research grants, including projects on social media's impact on workforce disparities and the role of AI in creative tasks. Her work has been published in journals such as Information Systems Research and Manufacturing & Service Operations Management.