Emine Sarigollu

Dr. Emine Sarigollu is an Associate Professor in Marketing at McGill University's Desautels Faculty of Management and serves as Academic Director of International Management & Exchange Programs. Her research focuses on Brand Equity, Environmental Perceptions & Attitudes, Ethical Leadership, International Business, and Marketing Research Techniques & Survey Methodology. She has contributed to the development of interdisciplinary programs at McGill, including the International Management Major and various minors in Management. Dr. Sarigollu has extensive experience in curriculum design and has led significant academic initiatives, including the redesign of the Bachelor of Commerce Program. Her work includes research on consumer choice, brand awareness, and the impact of marketing decisions on consumer behavior.

Emine Sarigollu's research focuses on consumer behavior, environmental attitudes, and sustainable consumption. Her work explores how brand equity, marketing mix, and consumer preferences influence market outcomes and pro-environmental behaviors. She investigates factors such as contextual influences, attitudes, and economic incentives that shape consumer choices, particularly in the context of clean-fuel vehicles and sustainable product disposal. Sarigollu also examines leadership styles, such as benevolent leadership, and their role in fostering virtuous and compassionate organizations. Her studies highlight the intersection of social values, brand equity, and consumer behavior in both developed and developing markets, with a particular emphasis on environmental sensitivity and pollution avoidance.