Clarice Zhao

Clarice Zhao is an Assistant Professor in Marketing at the Desautels Faculty of Management, McGill University. Her research focuses on platform design and demand estimation, particularly within digital media products and consumer-packaged goods. Her work integrates big data and machine learning with consumer decision-making and digital platforms. She has published in top-tier journals such as Marketing Science and Management Science. Zhao's research areas include marketing analytics, retailing, and statistical methodology. She is affiliated with the Data Sphere Lab and the Retail Innovation Lab at McGill University.

Clarice Zhao is a researcher at McGill University specializing in quantitative marketing, digital platforms, and choice modelling. Her work explores consumer behavior through the lens of habit formation, belief updating, and platform strategies. Zhao's research integrates neuro-psychological insights into consumer choice models, examining how habits influence purchasing decisions and social media engagement. She has investigated digital platforms' strategies for releasing serialized content and the mechanisms behind incentivizing mass creativity in online publishing. Her studies provide empirical evidence on how consumers update beliefs and the role of habit in shaping behavior across various contexts.