Bruce Doré

Bruce Doré is an Assistant Professor, Marketing, at the Desautels Faculty of Management, McGill University. His research interests include Big Data & Machine Learning, Consumer Decision Making, Consumer Neuroscience, Emotions, Marketing Communications, and Social Influence. Prof Doré's work explores how ideas and emotions spread, integrating methods from marketing, behavioral science, and neuroscience. He is the director of the Affective Mechanisms Lab at McGill. Before joining McGill, he was a postdoctoral researcher at the University of Pennsylvania. His research projects involve social-behavioral experiments, functional neuroimaging, natural language processing, and computational modeling to understand impactful communication and consumer word of mouth.

Bruce Doré is a researcher at McGill University specializing in Social Influence, Emotion Regulation, and Social Neuroscience. His work explores how individuals regulate emotions and how social interactions shape emotional experiences. Doré's research includes the neural mechanisms of emotion regulation, the impact of social support on emotional well-being, and the role of cognitive processes in managing emotional responses. He investigates how emotion regulation deficits are linked to mental health conditions such as depression and how cognitive behavioral therapy influences neural correlates of emotion regulation. His studies also examine the effects of social and cultural factors on emotional responses to major life events and persuasive messages.