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About
Regular biography
Peter Boatwright is the Allan D. Shocker Professor of Marketing and New Product Development at Carnegie Mellon University's Tepper School of Business. He has been with the university since 1997 and teaches coursework on product innovation, brand strategy, new product management, pricing strategy, and market research. Boatwright is the director and co-founder of the Integrated Innovation Institute and has consulted for numerous companies across various industries. He has authored three books and has taught business coursework at CMU’s campus in Doha, Qatar. Originally from Denton, Texas, he is also a father in his free time.