Sofia Izquierdo Sanchez

Sofia Izquierdo Sanchez is a Senior Lecturer in Economics at The University of Manchester, where she is affiliated with the ECON department. Her research interests include applied microeconomics, industry studies, and cultural economics. She has held academic positions at the University of East Anglia, the Centre for Competition Policy, and the University of Huddersfield. At Manchester, she serves as Deputy Director for the PPE programme and Business Engagement Lead for the School of Social Sciences. Her work explores how information, institutions, and learning environments shape behaviour and economic outcomes, with a focus on digitalisation and disintermediation in the creative industries. She also contributes to pedagogical research focused on research-led and inclusive education, and she is co-founder of Daily Life Economics, a research-informed initiative integrating real-world applications into the curriculum.

Sofia Izquierdo Sanchez is a researcher at the University of Manchester, focusing on Industry Studies, Cultural Economics, Consumer Learning Processes, and Information and Knowledge. Her work explores the impact of digitalization and disruptive technologies on creative industries, such as the book and music sectors, and examines consumer behavior through quasi-experimental methods. She investigates gender dynamics in the film industry, including the Hollywood gender gap and the role of action films. Her research also emphasizes innovative teaching methods, such as integrating social media and games into economics education to enhance student engagement and promote research-led learning.