Yufei Huang

Yufei Huang is an Associate Professor (Education, part-time) in Business Analytics at UCL School of Management. He also holds an Associate Professor position at Trinity Business School, Trinity College Dublin, Ireland. Huang received a BBA in Marketing and an MS in Physics from Xi’an Jiaotong University in China, and a PhD in Management from UCL. His research focuses on New Product Development and Launch, Supply Chain Management, and Healthcare Operations Management. His work has been published in journals such as Manufacturing & Service Operations Management, Production and Operations Management, Journal of Operations Management, and Human Relations.

Yufei Huang is a researcher in Operations Management, Supply Chain Management, and New Product Development. Their work explores the integration of supply chain practices with advanced analytics to enhance resilience and innovation. Huang investigates the bullwhip effect, demand forecasting, and information-sharing strategies in supply chains. They also examine the role of technology, such as crowdsource-enabled systems and smart city logistics, in optimizing production and transportation. Research includes the impact of consumer behavior, pricing strategies, and dual-channel competition on market dynamics. Additionally, Huang studies the intersection of marketing and manufacturing, focusing on new product development and quality improvement.