Wei Miao

Wei Miao is an Assistant Professor of Marketing and Analytics at the UCL School of Management, University College London. Before joining UCL, he obtained a Ph.D. in Marketing from the National University of Singapore and a Bachelor’s in Economics from Fudan University. His research applies causal machine learning, structural modeling, and field experiment methods to investigate substantive issues in the area of sharing economy, platform economy, and industrial organization. In particular, his research explores the effects of different pricing schemes and dispatch systems on ridesharing markets. He also studies optimal platform designs, such as landing page design and platform leakage prevention. His research has been published in leading academic journals, including the Journal of Operations Management and Transportation Research Part A.

Wei Miao is a researcher at the UCL School of Management, focusing on Digital Marketing, Sharing Economy, Platform Design, and Empirical IO. Their work explores the dynamics of platform-based markets, particularly in ride-sharing and service platforms. Miao's research investigates how factors like surge pricing, disintermediation, and collective recognition programs influence market behavior and platform design. They also examine the impact of technological interventions, such as AI assistance and telemental health services, on service efficiency and quality. Their studies often employ empirical methods to provide causal insights into market mechanisms and platform strategies.