Yongdong Liu

Yongdong Liu is a Lecturer (Assistant Professor) at the UCL School of Management, University College London. He joined the institution in 2015 after earning his Ph.D. from the University of California, Berkeley. Prior to graduate school, he studied at Peking University in China, where he received a B.A. in Economics and a B.S. in Statistics. His research focuses on quantitative marketing and empirical industrial organization, with current projects examining market competition and evolution in mobile app platforms, as well as intellectual property and the economics of innovation.

Yongdong Liu is a researcher at University College London, specializing in marketing. His work explores the dynamics of digital markets, particularly focusing on mobile app strategies, ride-sharing industries, and insurance markets. Liu's research examines how factors such as freemium models, surge pricing, and external shocks like the COVID-19 pandemic influence consumer behavior and market outcomes. His studies also extend to the political and social dimensions of economic systems, including civic engagement and regional variations in China. Through empirical analyses and quasi-experimental methods, Liu contributes to understanding the interplay between market forces and societal contexts.