Regular biography
Dongyuan Zhan is an Associate Professor at the UCL School of Management. His research focuses on service operations, particularly the strategic behavior of servers and agents. He studies how incentives for employees or routing for independent agents can enhance the performance of service systems. His work includes topics such as OM-Marketing interface and behavioral phenomena in queueing systems. Zhan holds a Ph.D. from the Marshall School of Business at the University of Southern California and has received several awards, including the Second Place of CSAMSE Best Paper Award and the NET Institute Summer Research Grant.
Scholar-generated biography
Dongyuan Zhan is a researcher specializing in service operations, queueing theory, and queueing games. His work explores the optimization of service systems through staffing, routing, and payment strategies to balance speed and quality. Zhan investigates the impact of information provision, customer honesty, and pricing mechanisms in service environments such as ride-hailing platforms, call centers, and grocery stores. His research also examines the role of information asymmetry in markets, particularly in pharmaceutical contexts. By analyzing queueing models and their real-world applications, Zhan contributes to understanding customer behavior, system performance, and strategic decision-making in service and competitive environments.