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About
Regular biography
Christina Richardson is an Associate Professor at the UCL School of Management, Department of Business. She is an entrepreneur, brand-builder, and founder of two technology startups, one of which was acquired in 2015 and the other won a Cannes Lions Innovation award. She joined UCL in 2017 to teach Entrepreneurial Marketing Strategy and Branding and has expanded the MSc in Entrepreneurship programme, developing the module Building High Impact Founders. Her teaching style is high-tempo and practical, encouraging students to apply learning to their own businesses. Outside UCL, she co-founded Foundology, a coaching community for founders, and serves on the Advisory Board of The Entrepreneurs Network.