Joost Rietveld

Joost Rietveld is an Associate Professor in the department of Strategy & Entrepreneurship at the UCL School of Management. His research interests lie at the intersection of technology strategy and innovation management, focusing on inter-organizational dynamics, platform-complementor relationships, and digitization's impact on business models. His work has been published in journals such as Organization Science, Strategy Science, and Research Policy. Rietveld has taught at various institutions, including New York University and the Rotterdam School of Management. His research explores how digital platforms and firms within such ecosystems compete for market dominance and how digital transformation enables innovative business models.

Joost Rietveld is an Associate Professor at UCL School of Management, specializing in technology strategy, innovation, value creation, platform competition, and video games. His research explores how firms navigate platform ecosystems, manage complementor relationships, and leverage digital strategies for competitive advantage. He investigates topics such as freemium business models, governance strategies, and the coevolution of platform dominance. His work also examines the video game industry, focusing on artist-led distribution, social features in gaming, and market dynamics in cloud gaming. Rietveld's research bridges strategic management and digital innovation, offering insights into value capture and ecosystem management.