Z. Eddie Ning

Z. Eddie Ning is an Assistant Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include Information Acquisition, Consumer Search, Dynamic Pricing, Bargaining, Continuous-time Games, and Emerging Technologies. Ning's work has been published in top-tier journals such as Management Science, Marketing Science, and the RAND Journal of Economics. His research explores strategic interactions in markets and the impact of technology on consumer behavior. He is also involved in teaching courses such as Market Research at the undergraduate level.

Z. Eddie Ning is an Assistant Professor of Marketing and Behavioural Science at the University of British Columbia Sauder. His research focuses on competitive strategy, quantitative marketing, continuous-time game theory, and emerging technologies. Ning's work explores how competition influences consumer behavior, particularly in dynamic environments involving recommendation algorithms, targeted advertising, and algorithmic price competition. He investigates strategic decision-making in stochastic settings, such as product diffusion and consumer attention management. His research also examines the interplay between personalization, market dynamics, and consumer choice, with applications in personalized product offerings and inclusive design. By integrating game-theoretic models with empirical data, Ning contributes to understanding strategic interactions in digital markets.