Yi Qian

Yi Qian is a Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include the Economics of Intellectual Property Rights, Counterfeiting and Brand Management, Innovation, and Entrepreneurship Marketing Analytics. He has published extensively in top-tier journals such as Marketing Science, Management Science, and The World Bank Research Observer. His work explores the economic effects of counterfeiting, brand management strategies, and data-driven innovation. Qian's research has been featured in various press releases and academic publications, highlighting its relevance to both academic and industry audiences.

Yi Qian is a Fred Siller Professor at the University of British Columbia, specializing in Intellectual Property Rights, Marketing, Econometrics, and Counterfeits. His research explores the economic impacts of counterfeiting and piracy, particularly on innovation and market dynamics. He investigates how national patent laws influence domestic innovation in a global context and examines the effects of counterfeiters on brand management and consumer behavior. His work also addresses cause-related marketing effectiveness and the role of intellectual property in access to innovation. Qian employs econometric methods to analyze complex economic phenomena, including the interplay between product quality tiers and counterfeit market impacts.