Yanwen Wang

Yanwen Wang is an Associate Professor at The University of British Columbia, Sauder School of Business, within the BUS department. Her research interests include Public Health, Consumer Finance, and Digital Technology, with methodologies such as Choice Models, State Space Models, Bayesian Statistics, and Experiments. Her work spans industries including Tobacco, 401(k), Ride Sharing, Education, Politics, Sports, and Hospitality. Wang's research has been published in leading journals such as Marketing Science and the Journal of Marketing. She is also involved in teaching courses such as Marketing Research and Customer Analytics.

Yanwen Wang is a researcher at the University of British Columbia specializing in Marketing Analytics. Their work explores the intersection of marketing and data-driven decision-making, with a focus on behavioral insights and consumer behavior. Wang's research interests include the impact of marketing strategies on consumer choices, the role of technology in behavioral marketing, and the analysis of consumer responses to public health campaigns. They have conducted extensive studies on topics such as the effects of antismoking measures, the influence of social acceptability on product perception, and the use of machine learning in marketing research. Their work also examines the economic and behavioral implications of retirement savings and consumer loyalty programs.