Yann Cornil

Yann Cornil is an Associate Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioral Science Division. His research focuses on food marketing, hedonic consumption, and sensory perception. Cornil's work explores how consumer behavior is influenced by factors such as food marketing strategies, sensory experiences, and psychological responses to consumption. He has published in leading journals such as the Journal of Consumer Psychology, Journal of Marketing, and Journal of Consumer Research. His research interests include the intersection of marketing and behavioral science, with a particular emphasis on understanding consumer decision-making processes in the context of food and sensory experiences.

Yann Cornil is a researcher at the University of British Columbia focusing on Consumer behavior and Food Marketing. His work explores how sensory experiences, labeling, and psychological factors influence food choices and eating behaviors. Cornil's research includes the impact of multisensory imagery on portion size preferences, the role of pleasure in healthy eating, and the effects of labeling on consumer perceptions and purchasing decisions. He also investigates the relationship between food marketing and health outcomes, particularly in the context of obesity and post-bariatric surgery. His studies often integrate insights from psychology, marketing, and public health to address challenges in food consumption and sustainability.