W
Professor profile
Wenjia Ba
The University of British Columbia
· Business
Machine Learning Personalization Technology
Online Platforms Consumer Modeling Advertising
About
Regular biography
Wenjia Ba is an Assistant Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. Her research focuses on Machine Learning Personalization Technology, Online Platforms, Consumer Modeling, and Advertising. She has contributed to working papers on topics such as Advertising Media and Target Audience Optimization via High-dimensional Bandits and Doubly Optimal No-Regret Online Learning in Strongly Monotone Games with Bandit Feedback. Her research interests align with her teaching, including Market Research in the 2025-2026 academic year. She can be contacted via email at wenjia.ba@sauder.ubc.ca or her personal website at https://www.sauder.ubc.ca/node/5362.