Tim Silk

Tim Silk is an Associate Professor of Teaching at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include Consumer Judgement and Decision Making, Rebates, Frequency Reward Programs, Mental Accounting, and Procrastination. He has contributed to several publications, including works on consumer rebates and visualization in decision-making. Silk teaches courses such as Survey Design and Data Analysis, Brand Management, and Marketing Analysis. His profile page provides additional details on his research and academic activities.