Phaedra Burke

Phaedra Burke is a Sessional Lecturer at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. She holds a BA from the University of Calgary and an MA from Royal Roads University. With over a decade of experience in employee retention across industries such as financial, telecommunications, and healthcare, Phaedra transitioned into marketing and branding. She previously owned and operated a small business branding firm for five years, specializing in professional services. Prior to joining Sauder, she taught marketing, branding, and entrepreneurship. Her courses include Marketing Management (BCom).