Mi Zhou

Mi Zhou is an Assistant Professor in the Accounting and Information Systems Division at The University of British Columbia Sauder School of Business. Her research focuses on digital markets, digital learning, digital advertising, omnichannel strategies, unstructured data, and video analytics. She has published in leading journals such as Information Systems Research and the Journal of Marketing Research. Zhou's work explores topics including the impact of email advertising on multichannel sales and the use of video analytics in online education. She teaches courses such as Business Programming and Analytics and Workshop in Management Information Systems.

Mi Zhou is a researcher at the University of British Columbia, focusing on digital markets, digital learning, unstructured data, video analytics, and multimodal analysis. Their work explores consumer behavior in online classrooms using video analytics and machine learning, as well as the role of AI voice and hand gestures in communication. Zhou also investigates the effects of social popularity, deal scarcity, and user control on online shopping and video advertising. Their research spans the intersection of technology, education, and consumer behavior, with a particular emphasis on the impact of AI and multimodal data on decision-making and content creation.