Lisa Cavanaugh

Lisa Cavanaugh is an Associate Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioral Science Division. Her research interests include Emotions, Relationships, Self and Identity, Social Influence, and Prosocial Consumption. She has published in various journals, including the Journal of Consumer Psychology, Journal of Marketing, and Journal of Marketing Research. Her work explores how emotions and social dynamics influence consumer behavior and prosocial actions. Cavanaugh teaches courses such as Business Strategy Integration: Global (MBA) and Consumer Behaviour (IMBA).

Lisa A. Cavanaugh's research explores the interplay between emotion, relationships, self-identity, brands, and marketing. Her work investigates how specific positive emotions influence consumer behavior, well-being, and prosocial actions, as seen in studies on love, hope, and pride. She also examines the role of relationships in shaping consumer decisions, including the impact of social responsibility and gift-giving dynamics. Her research highlights the psychological mechanisms underlying brand identity, emotional appraisals, and the effects of situational cues on consumer preferences. Cavanaugh's studies often bridge emotional experiences with marketing practices, offering insights into how emotions shape consumer behavior and brand interactions.