Laurel Xiao

Laurel Xiao is a Sessional Lecturer at The University of British Columbia's Sauder School of Business, affiliated with the Marketing and Behavioural Science Division. She holds a Doctorate of Business Administration in Marketing from Grenoble Ecole de Management and has a BA from HUST and an MA from SFU. With over 10 years of teaching experience and more than 8 years of marketing management experience, her research interests focus on the impact of sensory marketing on consumers. She teaches courses such as Data Visualization in the MBA and MBAN programs.