Kirstin Appelt

Kirstin Appelt is an Adjunct Professor at The University of British Columbia's Sauder School of Business, Department of BUS. Her research focuses on behavioural insights, environmental, financial, and social sustainability, as well as consumer judgment and decision making. Appelt has worked with various organizations, including the BC Behavioural Insights Group and Google, and has contributed to several publications in behavioural science and policy. She serves as Research Director for UBC Decision Insights for Business & Society and Academic Director for UBC's Advanced Professional Certificate in Behavioural Insights.

Kirstin C. Appelt is a researcher at the University of British Columbia focusing on Behavioural Insights, Judgment & Decision Making, Consumer Behavior, and Sustainability. Her work explores how individual differences influence judgment and decision-making processes, with a particular emphasis on consumer behavior and sustainability. Appelt's research includes the development of tools to study individual differences in decision-making, the impact of rewards on energy conservation, and the psychological aspects of climate change communication. She also investigates framing effects, regulatory fit, and intertemporal choice, contributing to understanding how people make decisions in various contexts, including negotiation and health-related behaviors.