Katherine White

Katherine White is a Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. Her research interests include Social Influence, Social Marketing, Sustainability, Prosocial Consumption, and Corporate Social Responsibility. She is the Rick Pollay Professorship in Marketing for the Public Good and Senior Associate Dean, Strategy and Responsible Business. White's work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Journal of Business Research. Her profile page provides additional details on her research and publications.

Katherine White is a researcher in Consumer Psychology, Sustainability, Prosocial Behaviour, and Social Psychology. Her work explores how consumer behaviors can be shifted toward sustainability through literature reviews and frameworks. She investigates the role of message framing, construal level, and self-accountability in influencing conservation behaviors and charitable support. Her research also examines the impact of social identity, normative appeals, and self-construal on consumer preferences and ethical product choices. White's studies highlight the psychological mechanisms underlying prosocial actions, such as slacktivism and the influence of dissociative reference groups. Her work contributes to understanding how social and cultural factors shape consumer behavior and sustainability efforts.