Joy Zhouyu Wu

Joy Zhouyu Wu is an Assistant Professor at The University of British Columbia, Sauder School of Business, within the Accounting and Information Systems Division. Her research interests include behavioral experiments, data privacy, information markets, fairness views, and platform strategy. She has published on topics such as secondary market monetization and willingness to share personal data, with work forthcoming in Management Science. Her research also explores inequality of opportunity and income redistribution, accepted at the Journal of Political Economy Microeconomics. She teaches Information Systems Analysis and Design in the 2025-2026 academic year.

Joy Wu is a researcher at the Sauder School of Business, University of British Columbia, focusing on the economics of digitization, experimental economics, and behavioral economics. Her work explores how digital technologies influence economic behavior and market dynamics. Wu's research includes studies on inequality, privacy, and data sharing, examining topics such as income redistribution, willingness to share personal data, and privacy-seeking behavior in digital markets. Her publications highlight the intersection of behavioral insights and economic policy, particularly in contexts like MBA education and data monetization. Through experimental methods, she investigates how individuals make decisions in digital environments, contributing to understanding the economic implications of digitization.